The Ultimate Guide to Podcast Sponsorship

When it comes to monetising a podcast, many people think of sponsorship as the first option.

That being said, it can be difficult to generate enough revenue from podcast sponsorship to make a substantial income.

In this guide, you will learn how to make compelling podcast ads that sell. We have distilled the principles and tactics that the most successful podcasters employ to create successful advertising campaigns on their podcast.

Also included are 26 more ways to monetise your podcast beyond just a sponsorship campaign.

Contents

Affiliate Links

Before Reaching Out To Partners

Is My Podcast Ready For Sponsorship?

Pros and Cons of Sponsorship

Choosing Sponsorship Partners

Where to Find Sponsorship Partners

Types of Sponsor Partnerships

And Now a Word From Our Sponsors...

Types of Ad Spots

Types of Podcast Ads

How to Create a Killer Podcast Ad

Examples of Awesome Podcast Ads

Sponsorship Examples That Don't Cut It

What Sponsors Want In Return

How to Track the Results of a Campaign

What Sponsors Want to See

Factors That Affect the Price of Sponsorship

How to Boost Your Audience Reach

How to Present Your Data for Sponsors

Alternative Ways to Monetise a Podcast

Resources and Profit Boost

Some Extra Listening

Tackle Time Theft and Increase Your Income

About the Author

Testimonials